To communicate a film’s unique story that differentiates it from the rest is no small feat; How do you represent a film in a statement (or less) which doesn’t dive too far into the premise, and hooks a viewer it was meant for? Enter the wonderful world of taglines!
We find ourselves keen on quick, witty, and often pun-worthy comedic remarks that lure us into the story behind the cover.
Taglines have become an essential component to the success and marketability of a film of any kind, regardless of its genre and target demographic. Whether the intent is to give you heebie-jeebies, tickle the back of your thrill-seeking brain, or comfort you on a Friday night because you weren’t invited to that party (you didn’t want to go anyway, right?), we can all agree that sometimes our first impression is what made us press play.
Here’s a look at some of our favorite taglines developed in-house by the DS team here at Alliance Entertainment in 2021.
12 Hour Shift | Magnolia | “Pull Your Shift Together”
Death Ranch | 4Digital | “The Family That Slays Together Stays Together”
Pasture | Mill Creek | “Fear is a Prison of the Mind”
Alfred | ITN | “Your Mind is his Playground”
The Nest | ITN | “Don’t Let the Bed Bugs Bite”
Funhouse | Magnolia | “Break the Internet – or It Will Break You”
Tooth Fairy: The Last Extraction | ITN | “Get Ready to Open Wide”
About Distribution Solutions
Distribution Solutions, a division of Alliance Entertainment, is the largest aggregator and downstream distributor of independent film labels in North America. We are a premier partner for home entertainment sales and distribution, with capabilities including Physical Distribution, Digital Sales/Delivery, and SVOD/Linear Licensing for over 60 content providers, including Mill Creek Entertainment, RLJ Entertainment, and Cinedigm.
Distribution Solutions offers comprehensive in-house Post-Production Services, Consumer Marketing, Design Services, and Turnkey Operations Management—everything it takes to set our partners up for success.
For more information, visit www.ds.aent.com.